The Ultimate Guide to QR Menus for Restaurants

The hospitality industry has seen a massive shift towards digital solutions, and QR menus are at the forefront. They offer a sanitary, efficient, and flexible alternative to traditional paper menus.

Benefits of QR Menus

1. Instant Updates: Changed a price? Sold out of a dish? Update your digital menu file instantly without reprinting hundreds of pages.
2. Cost Savings: Eliminate the recurring cost of designing and printing paper menus.
3. Better User Experience: Digital menus can include photos, detailed descriptions, and even dietary filters.
4. Hygiene: Contactless ordering reduces the spread of germs, a lesson learned during the pandemic that remains relevant.

How to Create a QR Menu with HarmanQR

Creating a QR menu is simple:

1. Upload Your Menu: Host your menu PDF or image on your website or a cloud storage service (like Google Drive or Dropbox). Make sure the link is public.
2. Generate the Code: Copy the link and paste it into the HarmanQR generator.
3. Customize: Add your restaurant's logo to the center and match the QR code colors to your brand.
4. Download & Print: Export as SVG for high-quality printing on table tents or stickers.

Best Practices for Placement

• Table Tents: The most common and effective placement. Ensure it's visible and not hidden behind condiments.
• Entrance: Allow customers to browse the menu before being seated.
• Windows: Attract passersby by letting them see your offerings from the street.

Design Tips for Scannability

• Size Matters: Ensure the code is at least 2x2 cm (approx 1 inch) on table tents.
• Contrast: Use dark colors on a light background. Avoid using your brand's light yellow on white.
• Call to Action: Add a simple "Scan for Menu" text below the code.

Conclusion

QR menus are not just a trend; they are a modern standard. By implementing them correctly, you can streamline your operations and provide a better experience for your guests.