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January 5, 2024
7 min read

10 Expert Tips for Creating Branded QR Codes That Convert

Maximize your QR code marketing effectiveness with these expert tips on design, placement, and optimization for better engagement and conversion rates.

10 Expert Tips for Creating Branded QR Codes That Convert

QR codes have evolved into powerful marketing tools. Here are 10 expert tips to create QR codes that drive results.

1. Strategic Color Selection

Use your brand colors while maintaining sufficient contrast (at least 3:1 ratio).

2. Optimize Logo Integration

Keep logos between 15-20% of the QR code area and always use High error correction.

3. Context-Aware Sizing

Calculate QR code size based on scanning distance: size = distance ÷ 10

4. Strategic Call-to-Action Placement

Add clear CTAs like "Scan for 20% off" instead of just "Scan me"

5. Leverage Error Correction Wisely

Always use High (H) error correction when adding logos or custom styling.

Create High-Converting Branded QR Codes

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HarmanQR - Free QR Code Generator with Logo & Custom Colors | Create Branded QR Codes